MIKE VINAKMENS

It's a big deal to change your name. Especially if you're a large, Canadian institution with a storied past. When Ryerson University changed to Toronto Metropolitan University, the follow-up campaign needed to kick off a bold, new era.

This anthem was the centerpiece of multi-channel campaign that celebrates the grit and determination of students and faculty alike. 

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Creative credits:

Dan Couto - Creative Director/Art Director

Sabiha Smith - Creative Director/Copy

Mike Vinakmens - Creative Director/Copy

Erin Saccomano - Copywriter