MIKE VINAKMENS

You've never heard of the Lucky Buckeye Co. That's because this campaign ran in Ohio to launch a casino. They love their buckeyes in Ohio. It's the official state nut (true). Lucky for us, a buckeye is also considered lucky.  :30 TV and a series of vignettes for social help this new brand fit right in. This campaign won a Cassie award in 2016.